Why use a style guide? To help everyone at the company communicate:
Consistently to reinforce who we are as a brand (#commitment)
Correctly to help our customers and suppliers understand us (#clarity)
Here's a TL;DR of the most important notes:
Adjusting the way that we talk to people and describe ourselves is a big part of bringing our brand to life. Voice is the consistent personality of our writing. While our tone can change depending on what we’re writing for, we should always speak through the voice of our brand, which means we:
If there’s something that’s not covered by our master style guide, we follow the Associated Press stylebook.
Credentials for our online AP Stylebook subscription are in LastPass. Please contact IT if you’re having trouble finding them in your Last Pass vault.
If you have questions or suggestions about these tools, reach out to email@example.com.